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Client: UCT

“We were very happy with the results, and she was great to

work with.”

Joe Hoffman, CEO

United Commercial Travelers

UCT takes fundraising and volunteerism to the next level. They’re a nonprofit organization that supports charitable causes across North America — from Special Olympics to homeless veterans to the fight against cancer and so much more. They use their expertise to help individuals raise money for their favorite causes: locally, nationally, globally.

To date, they’ve helped over 60,000 members raise millions.


UCT asked me to develop a simple, yet expressive way to describe what they do on their homepage. I started by developing a short, but compelling statement:


Your passion +

Our experience =

Meaningful change


Then I developed a video that brings their story to life, highlighting all the ways UCT makes a difference.

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